New Balance will help walkers and runners along the Charles River stick to their routines this winter.
Under a new sponsorship agreement, the Boston sneaker company will contribute a minimum of $10,000 so the state can clear the 17-plus-mile riverside path after snowstorms, from the Museum of Science to Watertown’s Galen Street Bridge. The Department of Conservation and Recreation pledged to remove snow within 24 hours after a storm.
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